I place exceptional private staff into UHNW homes, yachts, jets and offices, I train and elevate the teams already in place, and I build the systems and standards that hold it all together.
As featured on
A client will start describing a problem in their household, and I can finish the sentence before they do.
I spent 15 years inside UHNW households myself — not observing from the outside, but living the role, on the ground. That's what gives me a real understanding of the nuances, the unspoken standards, and exactly what excellence looks like across the Middle East.
Staffing Solutions
Need staff you trust completely, and a household that finally runs? This is recruitment, training, and the systems behind it all.
Already have a nanny you know, like and trust, but she was never formally trained? This closes that gap.
About
The Private Standard places every kind of household and private office staff a UHNW family or individual needs, every search bespoke. It also assesses how a household is really running, trains the team already in place, and builds the systems and standards most households don't even know they're missing.
The Professional Nanny Standard is different. It's not recruitment, it's my own training programme for the nanny or maid a GCC household already has, someone already caring for their children day to day, who was never formally trained to do it. I bring her up to a real professional standard, in place, without replacing the person that child already loves.
Philosophy
I spent 15 years inside UHNW households myself — not observing from the outside, but living the role, on the ground. That's what gives me a real understanding of the nuances, the unspoken standards, and exactly what excellence looks like across the Middle East.
What Clients Say